Meet the Fresh Clarity Team:Supporting Small Businesses
We’d love to introduce you to the Fresh Clarity team and share a little more about what makes us tick.
The way we work is shaped by a set of values that guide how we support small businesses and the relationships we build along the way.
In this post, we’ll walk you through those values, Positive Impact, Collaboration, Sustainability, and Live Life, and introduce the people you’ll be working with behind the scenes.
What Drives Us At Fresh Clarity
Our values guide how we support clients day to day, shaping the way we work and communicate throughout the year.
Positive Impact
Our purpose is to make a meaningful difference in people’s lives, starting with the incredible clients we support. We know that running a business comes with unique challenges and responsibilities. We’re here to provide clarity and confidence through expert financial guidance. Each team member is passionate about making a positive impact, ensuring that our clients feel empowered to focus on what matters most—delivering exceptional services.
Collaboration
At Fresh Clarity, collaboration is key. We believe in building strong relationships with our clients by truly understanding their needs, goals, and concerns. Our team is dedicated to being more than just accountants. We’re partners who actively listen and work alongside you to realise your vision. We learn how you work, what excites you and what concerns you. We listen to your vision for your business and help you feel ready to pursue it.
Sustainability
Sustainability isn’t just about the environment; it’s about building resilient, financially stable businesses that aligns with your long-term plans. Our focus on sustainable business practices aligns with our clients’ long-term goals, ensuring financial security and growth. This commitment is shared by every team member, who works to provide solutions that are both effective and future-focused.
Live Life
We believe in bringing authenticity and balance to our work, and we encourage our clients to do the same. Fresh Clarity’s team is committed to flexibility and a genuine, human approach to accounting. We prioritise what’s important and aim to make life a little easier for our clients. We focus on understanding your goals and pursuing them.
How We Support Our Clients
The team will schedule a quarterly check in call, just to make sure everything is still working for you and that we are still on track to meet your goals. There is the further option of accountability meetings to delve deeper into your numbers and talk through how your business is performing, gain professional insights and updates with actions to take your business forward.
Watch Our Team Profile Videos
Marie Donaldson – Director
Marie founded Fresh Clarity after feeling businesses were missing out on the support and advice they deserved. Her aim has always been to run a firm that operates in a down-to-earth and non-judgemental way, while being flexible and maximising the use of technology. When she’s not helping clients achieve their goals through regular coaching and business planning, Marie loves spending time with her family and friends and supporting her boys. Her love of helping others extends beyond humans, saying she’d be caring for orangutans in Borneo if she weren’t heading up Fresh Clarity. Luckily it’s a few more years before primates will need any accounting support, so we’ve got Marie for a bit longer!
Kim Robbins – Head of Payroll
Helping others is in Kim’s blood. A former first responder, now she uses her powers-of-good to give clients the data and support they need to excel. After popping into the office to complete her tax return, she fell in love with the firm and joined the Fresh Clarity team in 2017. Kim is the payroll specialist here at Fresh Clarity, continually learning and updating her knowledge to make sure all rules and regulations are adhered to.
Giving back is important to Kim, often raising money for the local charities that helped her mum through her cancer journey. She holds her family very close. So close, in fact, she lived in a caravan with her kids and husband for 4.5 years while their house was being built (it’s now finished and everyone survived!).
Tamsin Lloyd – Client Associate
Tamsin is the new kid on the block bringing a variety of experience to her role of Client Associate. Having undertaken finance and administrative roles across Primary Education, the Prison Service and commercial businesses. Keen to develop her knowledge and understanding, Tamsin will be undertaking AAT qualifications to ensure she can be the perfect point of contact for our clients. Outside of the workplace Tamsin enjoys being active, whether that’s attending a fitness class, hitting the gym or embarking on a family bike ride.
Louise Donaldson – Marketing and Sales Lead
Louise’s aim is to make sure clients receive the best possible customer experience when working with us. When she joined the team, Louise realised she had a work-life balance she simply hadn’t had before. It’s now her mission to help small business owners enjoy that same balance by relieving the weight that comes with running a company. She loves any opportunity to learn, often saying “every day is a school day”! In fact, Louise has just spent 18 months completing a Marketing Apprenticeship and passed with flying colours! When she isn’t learning, you can find her flexing her creative muscles with a spot of crocheting or growing vegetables.
We’re proud of the compassionate, committed people who make Fresh Clarity what it is, and we look forward to working with more small businesses in the year ahead.
Proudly sponsoring Partners in Care