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Most small business owners don’t want “an accountant”

You want to know you’re doing the right thing, without second guessing every decision or worrying about what you’ve missed.

At Fresh Clarity, we help small businesses understand your numbers, stay compliant without stress, and build confidence in the way you run your business.

Not just at year-end, but all year round.

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If your business has grown faster than your financial confidence, you’re not alone.

Many of the business owners we work with are:

  • Great at what they do, but not naturally “numbers people”
  • Spinning multiple plates with little time to step back
  • unsure whether they are doing well, or just staying afloat

As small business accountants, our role is to bring structure, clarity and calm to the financial side of your business, so you can focus on running it.

We work with limited companies and sole traders who want support that adapts as their business grows, not a one-size-fits-all service.

How we work

Most accountants focus on what’s already happened.

We focus on helping you feel confident about what happens next.

Our approach is built around three simple outcomes:

Clarity

You understand where your business stands, before deadlines, not after.

We explain things in plain english, so you can make informed decisions without feeling out of your depth.

Control

We help you put in place the right systems, routines and reporting in place, so growth feels intentional not chaotic.

Confidence

With the right support around you, decisions become easier.

You stop reacting and start planning, knowing that you’ve got a team that understands your business and is thinking ahead.

Based in Shropshire, we support small businesses locally and nationwide using cloud-based systems and regular, proactive check-ins.

You won’t be passed from pillar to post or left wondering where you stand.

You’ll have a dedicated team who knows your business, keeps you compliant, and supports you as things change.

About Fresh Clarity

You always know where you stand

No last minute surprises. No unexplained figures.

We make sure you understand your position before anything is submitted.

Your support grows with your business

You won’t outgrow us, and you won’t be paying for support you don’t need.

As your business evolves, the level of support evolves too.

You get more than compliance

Compliance is the foundation, not the finish line.

We’re here to help you think, plan and move forward with confidence.

Small businesses are the backbone of the economy, but too many owners feel isolated, overwhelmed or unsure whether they’re making the right calls.

Our purpose at Fresh Clarity is simple:

to give small business owners the clarity, control and confidence they need to run sustainable, profitable businesses , without burning out along the way.

About Fresh Clarity

Highly Rated Accountant Shropshire

I liked the informality of the business planning session and how our trusted relationship with Marie gave us the confidence to have an open and honest discussion with each other. The discussion naturally led to the formation of a plan. We recognised opportunities and acknowledged vulnerabilities with plans on how to tackle this...

AlisonPositive Steps Shropshire Ltd

...We now have a long term and short term plan in place with goals identified and a clear vision. We came away with renewed enthusiasm and confidence in our abilities and expertise. It helps that Marie knows us and our business and ‘gets’ what we’re about and what we’re trying to achieve.

AlisonPositive Steps Shropshire Ltd

Absolutely excellent team of staff. Who have really helped us with company tax and payroll. They have made the whole process very easy and are always happy to help with any questions or problems that have come up. I would happily recommend Fresh Clarity to anybody.

RussellElizabeth’s Rose Home Care Ltd

Marie and her team have been a great support, we have recently become an Employee Owned Company and Marie has guided us through and helped us understand the complex issues that arose, we are very grateful for all their hard work.

Sue PerryWishing Well Home Care Ltd

I trust Marie and her team implicitly, they give me great confidence that my accounts are in safe hands. Marie always gives sound and sensible advice which is very much appreciated.

Rachael BirchallHome Instead Shrewsbury, Ludlow & Oswestry

Amazing company, they work through everything like they are part of your business. Nothing is to much to ask and the team are always on hand for any help or support you may need! Wouldn't go anywhere else!

Jessica ThomasSparkle & Shine Ltd

We’ve been working with Fresh Clarity since March / April 2020, and it’s the best decision we’ve made. The staff are so efficient and great at communicating. Nothing is too much trouble. We’d be lost without them. Keep up the fab work!

Katie DoyleCross Care

I decided to switch my accountants to fresh Clarity and have been extremely impressed with their professionalism and support. One of the key areas that Fresh Clarity has greatly improved the way my company accounts are processed is the full introduction of apps such as Quickbooks and Dext, Previously it took me 2 days a month to manually process all invoices...now just 2 hours a month!...They have made my life so much easier as a business owner.

Robert WebbResonate Coaching Ltd
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