Welcome to Fresh Clarity, a superhero team of accountants for stressed out business owners who want to get back in control of their finances.

Accountants with a difference

Fresh Clarity is a fully remote team of accountants, bookkeepers, payroll specialists and business growth consultants. We help business owners like you to take control of your finances – so you can focus on the parts of your business you really enjoy.

We work with service-based businesses across Shropshire, Cheshire and the West Midlands, with a particular focus on the care sector, to provide all the traditional financial services you’d expect from chartered accountants – but with a fresh approach.





Clarity where you need it most

Owning and running a small business is tough. Sometimes it just feels like one big balancing act. We’ve been there too – and we know what it takes to not only survive, but thrive.

If you don’t feel you’re getting value from your existing accountants, you’re tired of feeling stressed about your company finances or you’re worried about the future, we can give you the clarity you need to see exactly how your business is performing – and what you need to do to grow.



Are we right for you?

If you’re a small business owner with three or more employees, and you’d like to unlock the potential of your business (and your finances), then we’d love to talk to you. 

Our clients are the business owners who recognise that to reach their goals, they need independent support. And support from someone who not only helps them make sense of the numbers – but who looks at the bigger picture and understands that running a successful, sustainable operation is about so much more than just the finances.



Choose your support level

Whatever stage of the journey you’re at with your business, Fresh Clarity have three accountancy and business support packages to suit your goals.

Browse our packages to find one that’s right for you, or book a Discovery Call to get matched up.



Ready to get back in control?

Not getting value from your existing accountants? Tired of feeling stressed about your company finances? Worried about the future? 

Whatever stage of the journey you’re at, if you’re ready to take control of your business and start seeing your financial and life goals become a reality, get in touch today to arrange a free Discovery Call.

Alternatively, call 01939 231150 or email hello@freshclarity.co.uk and we’ll get right back to you.





What our customers say

“We’ve been working with Fresh Clarity since March / April 2020, and it’s the best decision we’ve made. The staff are so efficient and great at communicating. Nothing is too much trouble. We’d be lost without them. Keep up the fab work!”

Katie Doyle, Cross Care

“We came to Fresh Clarity for help with bookkeeping, but quickly realised they offered so much more. Within months, we received really helpful, practical advice about how to streamline our back-office, make the most of technology and improve our business strategy.”

Rebecca Fahrenholt, Animal Health Centre

“Working with Marie and her team is a breath of fresh air. They really care about their clients, they’re tech savvy, they’re very proactive and they’ve helped me get on top of my finances, which gives me real control. I’ve gone from loathing accounts to looking forward to them!”

Richard Boyd

Meet the team

Marie Donaldson, Founder

Marie is a highly experienced Chartered Accountant, Certified APCTC Business Coach and Quickbooks Online Advanced Pro Advisor. A natural problem-solver, she’s passionate about helping business owners to reach their goals.

Email: marie@freshclarity.co.uk

Louise Donaldson, Client Success Advocate

Louise’s role spans everything from customer service to keeping track of admin and making sure the office runs smoothly. She’s also our chief ‘sense checker’, in charge of making sure we don’t use confusing financial jargon!

Email: louise@freshclarity.co.uk

Kim Robbins, Finance Business Partner

Kim is our Bookkeeping and Payroll Specialist. As a Quickbooks Online Advanced Pro Advisor, Kim’s role is to help businesses to streamline their financial processes and stay up to date with their bookkeeping and payroll responsibilities.

Email: kim@freshclarity.co.uk

Vikki Poole, Payroll Assistant

Vikki is responsible for processing client payrolls, ensuring employees are paid correctly. Vikki also runs her own business, so understands what it’s like to be a business owner.

Email: vikki@freshclarity.co.uk

Beth Ruscoe, Finance Business Partner

Having worked in retail for the last 10 years as a buyer, Beth brings her strong commercial background in strategic and financial planning to the world of accountancy.

Email: beth@freshclarity.co.uk

Shelly Beckett, Bookkeeper

Shelly is responsible for processing clients’ bookkeeping transactions. An expert on Quickbooks and Dext, she uses technology to keep on top of everything for clients.

Email: shelly@freshclarity.co.uk


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