Welcome to Fresh Clarity, a superhero team of accountants for stressed out business owners who want to get back in control of their finances.

Accountants with a difference

Fresh Clarity is a Shropshire-based team of accountants, bookkeepers, payroll specialists and business growth consultants, who help business owners like you to gain more time, money and peace of mind. 

We work with service-based businesses across Shropshire, Cheshire and the West Midlands, with a particular focus on the care sector, to provide all the traditional financial services you’d expect from chartered accountants – but with a fresh approach.


Choose your support package

Fresh Clarity offer a range of accounting packages, each designed to support you at different stages of your journey and help you reach your business and financial goals. Click on our packages below to explore which one’s right for you.


Get total peace of mind that your finances and taxes are taken care of.

Juggling too much, missing deadlines, losing receipts, forgetting due payments and relying on what’s in the bank to tell you how business is going – if that’s you, you need Fulfil.


Gain total clarity on where you business is, and build the foundations for success.

You’re passionate about what you do, but you’ve never run a business before, and you’re not sure how to put the right foundations in place to make it a success. If that sounds familiar, Focus is for you.


Create the future you really want, for your business and your life.

If you’re working long hours and going through the motions with no direction, or the pressures of running a business are making it hard to survive without a clear plan, it’s time for Future.

Not getting value from your existing accountants? Tired of feeling stressed about your company finances? Worried about the future or the direction your business is going in?

Whatever stage of the journey you’re at, if you’re ready to take control of your business and start seeing your goals become a reality, get in touch today to arrange a free Discovery Call with our friendly team.

Alternatively, give us a call on 01939 231150 or email our team on hello@freshclarity.co.uk and we’ll get right back to you. We look forward to hearing from you!

What our customers say

“We’ve been working with Fresh Clarity since March / April 2020, and it’s the best decision we’ve made. The staff are so efficient and great at communicating. Nothing is too much trouble. We’d be lost without them. Keep up the fab work!”

Katie Doyle, Cross Care

“We came to Fresh Clarity for help with bookkeeping, but quickly realised they offered so much more. Within months, we received really helpful, practical advice about how to streamline our back-office, make the most of technology and improve our business strategy.”

Rebecca Fahrenholt, Animal Health Centre

“Working with Marie and her team is a breath of fresh air. They really care about their clients, they’re tech savvy, they’re very proactive and they’ve helped me get on top of my finances, which gives me real control. I’ve gone from loathing accounts to looking forward to them!”

Richard Boyd

Meet the team

Marie Donaldson, Founder

Marie is a highly experienced Chartered Accountant, Certified APCTC Business Coach and Quickbooks Online Advanced Pro Advisor. A natural problem-solver, she’s passionate about helping business owners to reach their goals.

Email: marie@freshclarity.co.uk

Louise Donaldson, Client Administrator

Louise’s role spans everything from customer service to keeping track of admin and making sure the office runs smoothly. She’s also our chief ‘sense checker’, in charge of making sure we don’t use confusing financial jargon!

Email: louise@freshclarity.co.uk

Kim Robbins, Payroll Specialist

Kim is our Bookkeeping and Payroll Specialist. As a Quickbooks Online Advanced Pro Advisor, Kim’s role is to help businesses to streamline their financial processes and stay up to date with their bookkeeping and payroll responsibilities.

Email: kim@freshclarity.co.uk

Vikki Poole, Payroll Assistant

Vikki is responsible for processing client payrolls, ensuring employees are paid correctly. Vikki also runs her own business, so understands what it’s like to be a business owner.

Email: vikki@freshclarity.co.uk

Beth Ruscoe, Trainee Accountant

Having worked in retail for the last 10 years as a buyer, Beth brings her strong commercial background in strategic and financial planning to the world of accountancy.

Email: beth@freshclarity.co.uk

Shelly Beckett, Bookkeeper

Shelly is responsible for processing clients’ bookkeeping transactions. An expert on Quickbooks and Dext, she uses technology to keep on top of everything for clients.

Email: shelly@freshclarity.co.uk


Insights from accountants


Ready to get back in control?

If you’re a small business owner who employs staff permanently, Fresh Clarity could be the perfect accountants for you.

Our clients are the business owners who recognise that to reach their goals, they need independent support. And support from someone who not only helps them make sense of the numbers – but who looks at the bigger picture and understands that running a successful, sustainable operation is about so much more than just the finances.

If you think it’s time you got some Fresh Clarity in your business, get in touch today.