Welcome to Fresh Clarity, a superhero team of accountants for stressed out business owners who want to get back in control of their finances.

Accountants with a difference

Fresh Clarity is a Shropshire-based team of accountants, bookkeepers, payroll specialists and business growth consultants, who help business owners like you to gain more time, money and peace of mind. 

We work with service-based businesses across Shropshire, Cheshire and the West Midlands, with a particular focus on the care sector, to provide all the traditional financial services you’d expect from chartered accountants – but with a fresh approach.


Choose your support package

Fresh Clarity offer a range of accounting packages, each designed to support you at different stages of your journey and help you reach your business and financial goals. Click on our packages below to explore which one’s right for you.


Get total peace of mind that your finances and taxes are taken care of.

Juggling too much, missing deadlines, losing receipts, forgetting due payments and relying on what’s in the bank to tell you how business is going – if that’s you, you need Fulfil.


Get total clarity on where you business is, and build the foundations for success.

You’re passionate about what you do, but you’ve never run a business before, and you’re not sure how to put the right foundations in place to make it a success. If that sounds familiar, Focus is for you.


Create the future you really want, for your business and your life.

If you’re working long hours and going through the motions with no direction, or the pressures of running a business are making it hard to survive without a clear plan, it’s time for Future.

Not getting value from your existing accountants? Tired of feeling stressed about your company finances? Worried about the future or the direction your business is going in?

Whatever stage of the journey you’re at, if you’re ready to take control of your business and start seeing your goals become a reality, get in touch today to arrange a free Discovery Call with our friendly team.

Alternatively, give us a call on 01939 231150 or email our team on hello@freshclarity.co.uk and we’ll get right back to you. We look forward to hearing from you!

What our customers say

“We’ve been working with Fresh Clarity since March / April 2020, and it’s the best decision we’ve made. The staff are so efficient and great at communicating. Nothing is too much trouble. We’d be lost without them. Keep up the fab work!”

Katie Doyle, Cross Care

“We came to Fresh Clarity for help with bookkeeping, but quickly realised they offered so much more. Within months, we received really helpful, practical advice about how to streamline our back-office, make the most of technology and improve our business strategy.”

Rebecca Fahrenholt, Animal Health Centre

“Working with Marie and her team is a breath of fresh air. They really care about their clients, they’re tech savvy, they’re very proactive and they’ve helped me get on top of my finances, which gives me real control. I’ve gone from loathing accounts to looking forward to them!”

Richard Boyd

Meet the team

Marie Donaldson, Founder

Marie is a highly experienced Chartered Accountant, Certified APCTC Business Coach and Quickbooks Online Advanced Pro Advisor. A natural problem-solver, she’s passionate about helping business owners to reach their goals.

Email: marie@freshclarity.co.uk

Louise Donaldson, Client Administrator

Louise’s role spans everything from customer service to keeping track of admin and making sure the office runs smoothly. She’s also our chief ‘sense checker’, in charge of making sure we don’t use confusing financial jargon!

Email: louise@freshclarity.co.uk

Kim Robbins, Payroll Specialist

Kim is our Bookkeeping and Payroll Specialist. As a Quickbooks Online Advanced Pro Advisor, Kim’s role is to help businesses to streamline their financial processes and stay up to date with their bookkeeping and payroll responsibilities.

Email: kim@freshclarity.co.uk

Vikki Poole, Payroll Assistant

Vikki is responsible for processing client payrolls, ensuring employees are paid correctly. Vikki also runs her own business, so understands what it’s like to be a business owner.

Email: vikki@freshclarity.co.uk

Beth Ruscoe, Trainee Accountant

Having worked in retail for the last 10 years as a buyer, Beth brings her strong commercial background in strategic and financial planning to the world of accountancy.

Email: beth@freshclarity.co.uk

Shelly Beckett, Bookkeeper

Shelly is responsible for processing clients’ bookkeeping transactions. An expert on Quickbooks and Dext, she uses technology to keep on top of everything for clients.

Email: shelly@freshclarity.co.uk


Insights from accountants


The Five A’s of change – How to achieve continuous improvement

The Five A’s of change – How to achieve continuous improvement

We’ve spent more than the past year responding to things outside of our control and everyone has experienced huge change.  Reflecting on this, some of these changes were inevitable.  Digital transformation and flexible working weren’t new, but COVID simply accelerated them.

Hopefully, the worst has passed.  It’s now important to take time to reflect on the changes you made to your business.  The process of change itself is a powerful tool we can use far beyond the Covid crisis, to improve our planning and resilience.  It’s likely there are other opportunities (or changes) that exist to help you future proof your business.

Consciously recognising the process required to change can vastly improve your outcomes.

The Five A’s of Change breaks it down simply:

1. Awareness.

First, we need awareness of what actually needs to change.  So, think about what changes you need to prioritise now you have some control back? How can you reflect these in your business plan?

2. Acceptance.

We have to accept that change is a continuous process.  Many business owners are craving some stability; however, progress requires change.  Change is a lot more positive when it’s a result of proactive thinking rather than the reactive thinking we’ve become used to over the last 12 months.  But, being aware that things need to change and ignoring it can only lead to further problems.

3. Action.

Having a plan is not the end; we must actually implement it.  You don’t have to change everything at once, just take it one step at a time if you need to; the momentum for change will grow.  But creating your plan will not make it happen, without action, planning is pointless.

4. Accountability.

Having someone independent to hold us to account is typically a fool proof way to ensure we act.  A bit like going to the gym before work… we’re more likely to show up if we’ve committed to a friend or paid for a personal trainer.  Having someone hold you accountable is the best way to ensure you implement your plan.

5. Acknowledgement.

Acknowledge the change you’ve been through and the way you responded to Covid-19 and lockdown.  Let’s face it, we all did the best we could with the knowledge we had at the time.  Celebrate the success of taking action and forcing change; it helps reinforce good behaviour.  Keep doing this as you make changes, don’t wait until everything has changed to celebrate.

This model is simple and effective but powerful.  Consider the things in your business that you would like to change and what stage in this process you’re at. What is your next step? No matter how small, whatever your current situation, empower yourself and make a commitment to real change.

“The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Socrates

Need help making change stick? Or if you know something needs to change but don’t know where to start Take a look at how we can support you.

Ready to get back in control?

If you’re a small business owner who employs staff permanently, Fresh Clarity could be the perfect accountants for you.

Our clients are the business owners who recognise that to reach their goals, they need independent support. And support from someone who not only helps them make sense of the numbers – but who looks at the bigger picture and understands that running a successful, sustainable operation is about so much more than just the finances.

If you think it’s time you got some Fresh Clarity in your business, get in touch today.