A belief is a story you’ve told yourself so many times that you think it’s the truth. So what do you believe about money?
For each of us to live a vital, vibrant, and thriving life, the story we’re telling ourselves and choosing to believe about money needs to be uncovered, understood, and possibly re-written.
Let’s start by understanding what money means to you, what it represents, and what feelings it evokes. Of course, there can never be one right answer.
For some, money can represent freedom, opportunities or fun. For others, money can evoke feelings of stress, inferiority and a lack of control. However, money doesn’t have to be any of those things.
The associations that we unconsciously attach to money are – like so many things – based on our understanding, experiences and environment. Money is just paper, metal, coding, and digital numbers on a computer screen.
The events of 2020 caused us all to pause and evaluate in a way that most of us have never had to previously. We had to ask ourselves:
- What really matters in this world?
How does money fit in with our priorities?
How do we ensure our money story does not interfere with being the person we want to be?
Often, it’s not money that’s the challenge or problem we need to understand and change; it’s our association to it.
This association involves the value we place on money and – more often than not – the value and worth we place on ourselves.
We’ve allowed money to become the benchmark for the value of all things we hold dear. We assume that the more we have, spend, or save, the better we will be as people.
But should we always be in pursuit of more money, more growth, and more success?
Taking a moment to understand what truly drives us is a powerful and thought-provoking reflection to have. Uncovering our own money story in the greater context of our business and personal goals could be critical to our success.
While we love to help clients manage their money and grow their business, we believe all business owners should also have time and freedom of mind. This means having time for family, friends and hobbies, and reducing the stress so many business owners face.
“An investment in knowledge pays the best interest” – Benjamin Franklin