The process of change itself is a powerful tool we can use to improve our planning and resilience. 

Hopefully, the worst has passed. It’s now important to take time to reflect on the changes you made to your business. 

It’s likely there are other opportunities (or changes) that exist to help you future proof your business. Consciously recognising the process required to change can vastly improve your outcomes.


The Five A’s of Change breaks it down simply:

1. Awareness

First, we need awareness of what actually needs to change.  So, think about what changes you need to prioritise now you have some control back? How can you reflect these in your business plan?


2. Acceptance

We have to accept that change is a continuous process. Many business owners are craving some stability; however, progress requires change.

Change is a lot more positive when it’s a result of proactive thinking rather than the reactive thinking we’ve become used to over the last 12 months.  But, being aware that things need to change and ignoring it can only lead to further problems.


3. Action

Having a plan is not the end; we must actually implement it. You don’t have to change everything at once, just take it one step at a time if you need to; the momentum for change will grow. But creating your plan will not make it happen, without action, planning is pointless.


4. Accountability

Having someone independent to hold us to account is typically a fool proof way to ensure we act. A bit like going to the gym before work… we’re more likely to show up if we’ve committed to a friend or paid for a personal trainer.  Having someone hold you accountable is the best way to ensure you implement your plan.


5. Acknowledgement

Acknowledge the change you’ve been through and the way you responded to Covid-19 and lockdown. Let’s face it, we all did the best we could with the knowledge we had at the time. 

Celebrate the success of taking action and forcing change; it helps reinforce good behaviour.  Keep doing this as you make changes, don’t wait until everything has changed to celebrate.

This model is simple and effective but powerful.  Consider the things in your business that you would like to change and what stage in this process you’re at. What is your next step? No matter how small, whatever your current situation, empower yourself and make a commitment to real change.

“The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Socrates


Need help making change stick? Or if you know something needs to change but don’t know where to start Take a look at how we can support you.